The Center for a Humane Economy is a Washington, D.C.- based 501(c)(3) organization is a non-profit organization that focuses on influencing the conduct of corporations to forge a humane economic order. The first organization of its kind in the animal protection movement, the Center encourages businesses to honor their social responsibilities in a culture where consumers, investors, and other key stakeholders abhor cruelty and the degradation of the environment and embrace innovation as a means of eliminating both.

Animal Wellness Action is a Washington, D.C.-based 501(c)(4) organization with a mission of helping animals by promoting legal standards forbidding cruelty. We champion causes that alleviate the suffering of companion animals, farm animals, and wildlife. We advocate for policies to stop dogfighting and cockfighting and other forms of malicious cruelty and to confront factory farming and other systemic forms of animal exploitation. To prevent cruelty, we promote enacting good public policies, and we work to enforce those policies. To enact good laws, we must elect good lawmakers, and that’s why we remind voters which candidates care about our issues and which ones don’t. We believe helping animals helps us all.

Email Marketing Manager

The Email Marketing Manager is responsible for driving our online communications strategies, including the content and design of our outbound digital communications, segmentation of the list based on issue affinity, list acquisition, and retention. The key goals for the digital program are advocacy action-takers and fundraising.

The position reports to the director of public relations and collaborates significantly with the director of philanthropy.

DUTIES

  • Work with the executive and communications team to develop and publish content via email that will engage our audiences and motivate them to take action and to donate and commit to recurring donations
  • Develop a thorough statistical understanding of our database and present reports to the executive and communications teams about our supporters, identifying subject areas of interest to influence segmentation
  • Strategize and execute list-growth strategies, through paid or earned approaches
  • Consult with experts in the field of digital marketing and keep apprised of best practices and latest strategies
  • Maintain the database by receiving and making necessary changes to individual records
  • Ensure that content is on-brand, consistent in style and tone of voice, and optimized for conversion
  • Perform frequent testing to gauge digital-marketing effectiveness
  • Monitor analytics and recommend changes for improving content and processes
  • Ensure cleanliness of database, including performing tasks such as de-duping and records updating
  • Support the director of philanthropy with tasks related to donor care
  • Participate in the development of advocacy and fundraising goals

QUALIFICATIONS

  • Experience with online email marketing software/CRM (EveryAction preferred) required
  • Minimum five years’ experience in online communications, marketing, or related fields
  • Experience in a nonprofit advocacy organization, or with an agency that works with advocacy clients, strongly preferred
  • Bachelor’s degree (or equivalent years of experience) required
  • Experience with creating compelling messages that convey key messages and brand themes, using words and powerful imagery, in ways that compel audiences to take action and/or donate
  • Proven editorial skills and experience managing editorial schedules and deadlines within ongoing campaigns
  • Ability to achieve results with minimal supervision
  • Ability to successfully manage key internal and external stakeholders and relationships
  • Ability to prioritize, multi-task efficiently and tackle a high volume of marketing initiatives
  • Proven ability to continually develop skills related to use of rapidly changing technology and communications best practices
  • Excellent verbal and written communication skills
  • Entrepreneurial spirit and skill set
  • Ability to adapt and be flexible in a dynamic work environment. Ability to act quickly and change course as needed
  • Demonstrated success in marketing to and engaging culturally diverse audiences and partners
  • Commitment to animal welfare
Salary

$55,000-$65,000

Location
Remote

About Us
The Center for a Humane Economy is a Washington, D.C.-based 501(c)(3) organization is a non-profit organization that focuses on influencing the conduct of corporations to forge a humane economic order. The first organization of its kind in the animal protection movement, the Center encourages businesses to honor their social responsibilities in a culture where consumers, investors, and other key stakeholders abhor cruelty and the degradation of the environment and embrace innovation as a means of eliminating both.

Animal Wellness Action is a Washington, D.C.-based 501(c)(4) organization with a mission of helping animals by promoting legal standards forbidding cruelty. We champion causes that alleviate the suffering of companion animals, farm animals, and wildlife. We advocate for policies to stop dogfighting and cockfighting and other forms of malicious cruelty and to confront factory farming and other systemic forms of animal exploitation. To prevent cruelty, we promote enacting good public policies, and we work to enforce those policies. To enact good laws, we must elect good lawmakers, and that’s why we remind voters which candidates care about our issues and which ones don’t. We believe helping animals helps us all.

HOW TO APPLY
Interested applicants should be submit a resume, cover letter and salary history to HR@animalwellnessaction.org

We are an equal opportunity employer and give consideration for employment to qualified applicants without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, disability or protected veteran status, or any other status or characteristic protected by federal, state, or local law.