Helping Animals by Influencing Businesses

Sign Up Here

Social Media Manager

We are seeking a creative, strategic, and results-oriented Social Media Manager to lead and grow our digital presence across major social media platforms. This position will play a critical role in ensuring that our message reaches key audiences, influences public discourse, and inspires meaningful action.

POSITION:  Social Media Manager           
COMPENSATION:  Competitive nonprofit salary
LOCATION:  Remote, but ability to work 8 a.m.-5 p.m. ET
REPORTING:  Reports to Director of Digital Marketing

JOB SUMMARY

The Center for a Humane Economy is seeking a creative, strategic, and results-oriented Social Media Manager to lead and grow our digital presence across major social media platforms. With social media now serving as a primary news source for millions of people, this position plays a critical role in ensuring that our message reaches key audiences, influences public discourse, and inspires meaningful action.

DUTIES

Social Media Strategy & Audience Growth

  1. Refine and grow our organic social media strategy across Facebook, X, Instagram, LinkedIn, YouTube
  2. Develop and implement a new strategy for our brand across TikTok
  3. Create and execute monthly and quarterly social media plans that support organizational priorities, campaigns, and fundraising initiatives.
  4. Identify opportunities to expand audience reach, increase engagement, and strengthen supporter relationships.
  5. Stay informed about platform updates, digital trends, and best practices in social media marketing and advocacy communications.

Content Development & Storytelling

  1. Develop and publish compelling content that educates, inspires, and motivates audiences to engage in advocacy, make donations, and become recurring supporters.
  2. Create, edit, and optimize videos, podcasts, graphics, and other multimedia assets for use across digital channels.
  3. Collaborate with communications staff, leadership, and external partners to produce impactful content.
  4. Ensure content aligns with organizational messaging, branding, and campaign objectives.

Analytics, Reporting & Optimization

  1. Develop a thorough understanding of audience demographics, behaviors, interests, and engagement patterns.
  2. Monitor and analyze performance metrics across all social media channels.
  3. Prepare regular reports and presentations for executive leadership and communications teams, providing actionable insights and recommendations.
  4. Conduct testing and experimentation to evaluate content effectiveness, audience engagement, and conversion performance.
  5. Recommend and implement improvements to content strategy, targeting, and platform-specific tactics based on data and analytics.

QUALIFICATIONS

  1. Minimum 5 years of experience managing social media platforms for a nonprofit organization, advocacy campaign, media outlet, brand, or agency.
  2. Demonstrated success developing and executing social media strategies that drive engagement and growth.
  3. Strong writing, editing, and storytelling skills.
  4. Proficiency with social media management, analytics, and reporting tools.
  5. Ability to interpret data and translate findings into strategic recommendations.
  6. Excellent organizational and project management skills with the ability to manage multiple priorities and deadlines.
  7. Passion for animal protection, public policy, advocacy, and mission-driven communications.

HOW TO APPLY

Interested applicants should be submit a resume and cover letter to: pam@animalwellnessaction.org.

About Us

Animal Wellness Action is a Washington, D.C.-based 501(c)(4) nonprofit organization with a mission of helping animals by promoting legal standards forbidding cruelty. We champion causes that alleviate the suffering of all animals. Visit us at www.animalwellnessaction.org.

The Center for a Humane Economy is a Washington, D.C.-based 501(c)(3) nonprofit organization that is the first of its kind in the animal protection movement. We work to influence corporations to honor their social responsibilities to consumers, investors, and other key stakeholders who abhor cruelty and degradation of the environment. Visit us at www.centerforahumaneeconomy.org.

EOE

We are an equal opportunity employer and give consideration for employment to qualified applicants without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, disability or protected veteran status, or any other status or characteristic protected by federal, state, or local.

We are an equal opportunity employer and give consideration for employment to qualified applicants without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, disability or protected veteran status, or any other status or characteristic protected by federal, state, or local law.