How We Do It
Benchmarking Standards
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Assessing Industry Performance
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Championing Alternatives
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Educating Consumers
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Engaging Corporations
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Lobbying Policymakers
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Conducting Campaigns
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Learn About Our Campaigns

Modernize Testing

Re-think Mink

Kangaroos are Not Shoes

Cage-Free Future

Saving Wolves

Banning Greyhound Racing

Elephants in Crisis
We need not accept the idea of routine cruelty in agriculture, entertainment, wildlife management, or any other part of our economy and culture. Together, by adopting new standards through political channels and reinforcing what business leaders are doing and ready to do, we can create a new normal when it comes to our human relationship with animals.