our corporate engagement process
1
Issue Evaluation
The Center determines priority issues based on the numbers of animals affected and level of animal suffering.
2
Industry Selection
Based on average performance within the industry, each company is given a score and their animal welfare issue status is determined.
3
Company Selection
Companies are evaluated on their policies and practices regarding the specific animal welfare issue. Analysis includes reviewing press releases, reports, company websites and consultation with third-party and non-governmental organizations.
4
Engagement Strategy
Animal welfare issue transgressors are marked for follow up by directly engaging with the companies or governmental agencies requesting policy modification to transition from harmful to humane animal practices.
See some of the results of our engagement strategies
Here, in this humane economy, human ingenuity meets human virtue, and we discover, at last, that we can have it both ways — a better world for us and for animals too.
— Wayne Pacelle, The Humane Economy: How Innovators and Enlightened Consumers Are Transforming the Lives of Animals