what we do
Assess Industry Performance
Analyze and track business practices across animal impact industries and report on their performance on animal welfare.
Champion Alternatives
Highlight innovators and companies leading their field in alternatives to animal use.
Educate Consumers
Inspire and educate the public about significant corporate impacts on animal welfare.
Engage Corporations
Assist companies to transition from harmful to humane animal practices.
Lobby Policymakers
Support laws and regulations that improve the welfare of animals in captivity and in the wild.
Conduct Campaigns
Use research and partnerships to lead campaigns on a number of corporate animal welfare issues.
We need not accept the idea of routine cruelty in agriculture, entertainment, wildlife management, or any other part of our economy and culture. Together, by adopting new standards through political channels and reinforcing what business leaders are doing and ready to do, we can create a new normal when it comes to our human relationship with animals.
— Wayne Pacelle, The Humane Economy: How Innovators and Enlightened Consumers Are Transforming the Lives of Animals
Our Campaigns
Our campaigns help alleviate the suffering of companion animals, farm animals, and wildlife. We advocate for policies to stop forms of malicious cruelty and systemic forms of animal exploitation.