Helping Animals by Influencing Businesses

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Together

we can help animals by building a humane economy

The Business of Animal Welfare

China’s Smithfield Foods: Profiting from Prop 12 While Pushing to Overturn It

Cage-Free Future
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Wisconsin Case Signals Broader Retreat from Beagle Breeding for Labs

Modernize Testing
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Etsy Accused of Enabling Sales of Cockfighting Weapons

Animal fighting is the pits campaign
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Our

successes

Modernizing the $1.35 Trillion Pharmaceutical Industry and Reducing Animal Testing

Through our Modernize Testing campaign, the Center led efforts to end the federal mandate for animal testing in drug development.
About our campaign

Ending Kangaroo Leather in Athletic Footwear

Our Kangaroos Are Not Shoes campaign convinced the top eight global athletic shoe brands, including Nike, Puma, and Adidas to abandon kangaroo leather in soccer cleats.
About our campaign

Crippling the Global Cockfighting Crime Syndicate

Through our Animal Fighting Is the Pits campaign, the Center helped outlaw  cockfighting in all U.S. jurisdictions — including the U.S. territories.
About our campaign

Promoting and Defending Cage-Free Animal Agriculture

Our Cage-Free Future campaign helped uphold California's Prop 12 and other state laws limiting in-state sales of animal products from factory farms using immobilizing crates and cages.
About our campaign

Ending Horse Slaughter

Through our Ending Horse Slaughter campaign, the Center is pushing to end the slaughter of American horses for human consumption — with slaughter numbers plummeting from 400,000 to about 20,000.
About our campaign

Breaking the Dairy Monopoly in Public Schools

Along with Switch4Good, we are on the verge of breaking the dairy industry’s stranglehold in school cafeterias by providing millions of students with a humane, non-dairy beverage.
About our campaign

We need not accept the idea of routine cruelty in agriculture, entertainment, wildlife management, or any other part of our economy and culture. Together, by reinforcing what business leaders are doing and ready to do, we can create a new normal when it comes to our human relationship with animals.

— Wayne Pacelle, The Humane Economy: How Innovators and Enlightened Consumers Are Transforming the Lives of Animals

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to learn about our work

From Wayne Pacelle

Our Research and Investigation Uncover Collusion by the Fish and Wildlife Service and the Timber Industry to Kill Owls

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It’s the Moment of Truth for Barred Owls in the U.S. Senate

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The Lethal Loophole in America’s Poison Laws

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A Conversation with “Thee Owl Queen”

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Big Pork Peddles False Claims to Obscure Its Efforts to Nullify the Nation’s Most Important Farm Animal Welfare Laws

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Wolves, the Law, and the Incompatibility of Hatred and Stewardship

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More from Wayne Pacelle

Press Releases

More Press Releases

More Videos

More Webinars

Flaco the Owl: An interview with children’s author Christine Mott

More Podcasts

How

we do it

1. Evaluating Issues
Priority issues are determined based on the numbers of animals affected and level of animal suffering.
2. Conducting Campaigns​
Research techniques and partnerships to lead campaigns on a number of corporate animal welfare issues.​
3. Engaging Corporations
Companies are evaluated on their policies and practices regarding the specific animal welfare issue and we use our campaigns to convince them to transition from harmful to humane animal practices.
4. Educating Consumers
Targeting our campaigns to multiple media outlets, consumers are alerted to corporate animal welfare issue transgressors as well as innovators and companies leading their field in alternatives to animal use.
Act Now

to give voice to the voiceless

You can easily send an email that will benefit animals by clicking ACT NOW
oppose the kill of 450,000 barred owls

The U.S. Fish and Wildlife Service plans to spend about $1.35 billion over the next 30 years kill half a million barred owls in the Pacific Northwest.

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End Bear Baiting

We must stop trophy hunters from shooting more than 10,000 bears every year by luring them with bait piles on federal lands.

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Stop Animal Fighting

Animal fighting is not only barbaric, it’s entangled with illegal gambling, money laundering, narcotics trafficking, and human-on-human violence.

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End Animal Testing

The FDA must stop causing the needless torment of beagles, primates and other animals in new drug approvals.

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End the use of confinement crates​

We want animals conscripted into food production to be able to move freely.

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Save Dairy Cows From Torment

Eliminating the government milk mandate in public schools, which ignores the sacrifices of dairy cows, will lessen unwanted milk distribution.

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Photo credits:
In header:
•  Monkey in cage–Jo-Anne McArthur/We Animals Media
In Our Successes slider:
•  Sow peers out from gestation crate—Jo-Anne McArthur/We Animals Media
In How We Do It:
•  Pigs in newly-built industrial pig farm—Jo-Anne McArthur/We Animals Media
•  Pig protesting between  gestation cate gars—Jo-Anne McArthur/We Animals Media