Adidas has partnered with Parley for the Ocean, a nonprofit organization dedicated to raising awareness about ocean plastic pollution, to create a shoe stitched together by gathered up marine plastic debris. This partnership kick-started Adidas’ long-term goal to eliminate virgin plastic from its supply chain. Because of the initial success of the shoe, Adidas has expanded the scope of operations to include mass produced soccer jerseys for Real Madrid, FC Bayern Munich, and Manchester United. The NHL has also jumped on the trend and had Adidas design Adidas-Parley hockey jerseys for the 2019 NHL All-Star game. Maybe one day we’ll look back and wonder why kangaroo and cow leather ever swaddled our feet.
Google is a founding member of the Global Coalition to End Wildlife Trafficking Online, a World Wildlife Fund (WWF) initiative dedicated to shutting down sales of wildlife products. Furthermore, Google has partnered with Global Fishing Watch to provide data and insights to track and stop illegal fishing of endangered species. Within its own operations, Google’s Ecology Program combines expertise of ecologists, landscape architects, planners, and NGOs to improve the landscape resilience and ecological health of the company’s buildings. Finally, Google provides Google Earth mapping as an important tool in monitoring environmental impacts of deforestation.
Expeditions is an expedition travel company that works in partnership with National Geographic to inspire people to explore and care about the planet — a player in the global movement to monetize the preservation of nature and the protection of animals. The organizations work in tandem to produce innovative marine expedition programs and to promote conservation and sustainable tourism around the world. In partnership with National Geographic, the company has created a fund to improve the health and viability of the world’s oceans, coastlines, and coastal communities. Together they have provided $15 million to support these initiatives such as humpback whale research using drones to collect blow samples to learn more about the health and respiratory systems of these beautiful creatures. The company is also combating waste by successfully completing a comprehensive single-use plastic elimination program across our entire fleet and are now 100 % free of all single-use plastic bottles, cups, straws, and stirrers.
Just is a Silicon Valley food-tech and food-manufacturing company that aims to reduce animal suffering and the carbon footprint of animal-farming industries by producing plant-based alternatives to egg-based products. Just, Inc. started its venture with a vegan, mayonnaise substitute, called Just Mayo, aimed to disrupt the egg industry, which sued the company for labeling the product as “mayo” while being egg-less. Since the successful release of Just Mayo, the company has expanded its product portfolio to include dressing, cookie dough, and cookies, and more. It’s brave new venture: cultured meat. You can find Just products, especially its plant-based mayo, at almost any major grocery store. It says that its products have displaced enough egg purchases to have spared a few million hens the misery of battery cage confinement.