Dialogue
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Communication
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Send your own letter to Adidas
The Center created a campaign, Kangaroos Are Not Shoes, with the single goal to secure a commitment from athletic shoe companies to rid their supply chains of kangaroo skins.
Among other campaign actions, which can be seen here, we wrote on behalf of the Center, Animal Wellness Action and the Animal Wellness Foundation to the Nike CEO asking them to discontinue the sale of all athletic-shoes that contain kangaroo skin within a reasonable period of time.
Nike, one of the most recognizable brands in the world, announced March 13th of this year that it is ending its sourcing of kangaroo skins for their shoes in 2024.
We continue working to convince Adidas that to continue to source skins from kangaroos shot in their native habitats in Australia represents a growing reputational risk to their company and is inconsistent with Adidas’ claim that the company “aims to source materials of animal origin in a humane, ethical, and sustainable manner concerning animal welfare and species conservation.”
Read our current letter to the Adidas CEO here.
On behalf of the Center, Animal Wellness Action, the Animal Wellness Foundation, SPCA International and the Michelson Center for Public Policy, the Center’s general counsel wrote to the secretary of the U.S. Department of Interior and the director of the U.S. Fish & Wildlife Service opposing the proposed delisting of gray wolves, citing the many defects contained in the proposed rule.
Read our letter here.
The Center, Animal Wellness Action, the Animal Wellness Foundation, SPCA International, the Michelson Center for Public Policy and the Center for Responsible Science and have submitted a letter to the Center for Disease Control’s Director, Dr. Robert Redford, asking that the agency take immediate steps to protect human populations from mink farms that are potential super-spreaders of COVID-19 in more than half a dozen states. The CDC letter follows on recent letters we sent to the Governors of Utah, Wisconsin, Oregon, Michigan and Minnesota asking for executive action to shut down their state’s mink operations. We’ve also asked the United States Department of Agriculture to implement an immediate buy-out program of mink farms, similar to the one implemented in the Netherlands to stop the spread of COVID-19 in that country.
Read our letter to CDC here.
Read our letter to Illinois Gov. Pritzker here.
The Center, Animal Wellness Action and the Animal Wellness Foundation submitted a letter to Virgin Airlines to request a substantive change in their food policy as an additional means of demonstrating their commitment to sustainability and reducing their company’s greenhouse gas emissions. Specifically, we asked that they consider making plant-based meals the standard option for in-flight meal service, with meat-based options available as on-request in their “special meal” offerings.
Read our letter here.
Our Corporate Engagement Process
1
Issue Evaluation
The Center determines priority issues based on materiality — inclusive of numbers of animals affected and perceived level of animal suffering.
2
Industry Selection
Based on average performance within the universe, each company is given a score and their animal welfare issue status is determined (i.e. laggard, leader, or average).
3
Industry Selection
Companies within the selected industries are evaluated on their policies and practices regarding the specific animal welfare issue. Analysis includes reviewing press releases, government reports, company websites and consultation with third-party and non-governmental organizations.
4
Issue Status
The Center determines priority animal welfare issues based on materiality — inclusive of numbers of animals affected and perceived level of animal suffering.
5
Engagement Strategy
Animal welfare issue laggards are flagged and marked for follow up via one of the Center's engagement methods above.