How We Do It
Benchmarking Standards
Assessing Industry Performance
Championing Alternatives
Educating Consumers
Engaging Corporations
Lobbying Policymakers
Conducting Campaigns
Learn About Our Campaigns

Kangaroos Are Not Shoes
adidas and other athletic shoe manufacturers have a supply chain that drives the killing of millions of wild kangaroos every year in Australia — the largest commercial wildlife slaughter in the world. We are working to encourage them to use entirely human-made materials in all their soccer cleats and other athletic shoes.

Modernize Testing
Animal testing is outmoded because, unlike human biology-based test methods, animals are unreliable predictors of human response, delaying treatments and cures to patients and driving up drug costs.

Cage-Free Future
Many food retailers, including McDonald’s, Costco, and Safeway, have committed to phase out their purchasing of pork and eggs from farms that rely on these extreme confinement methods. Some of those policies have taken effect, while others are set to do so in the years ahead.

ReThink Mink
We are working to end mink farming for fur — an industry that causes immense suffering to mink and poses major animal and human health threats because of the unique susceptibility of factory-farmed mink to SARS-CoV-2.

End Cockfighting
We are working to end cockfighting — one of the biggest underground animal-use industries in the U.S., with fighting birds raised on an agricultural scale.

Dunking the Milk Mandate in Schools
We are working to make milk alternatives more readily available to consumers, including school children, and confronting the racism reflected in our current policies.

Saving Wolves
We are working to stop the assaults on wolves across their range in the United States, including in Idaho, Montana, and Wisconsin where the states have initiated particularly ruthless killing plans for wolves.

Banning Greyhound Racing
Greyhounds get injured or die at the tracks they continue to streak around the few ovals where this spectator sport continues. We're working to make sure no private business is involved with this kind of inhumane enterprise.

Elephants in Crisis
Thailand advertises the elephant as an icon, central to its culture and business. But after Thailand restricted logging, more than 3,000 captive elephants were reemployed in tourist enterprises — with inhumane training techniques, unending labor and abandonment or chaining during economic downturns.
We need not accept the idea of routine cruelty in agriculture, entertainment, wildlife management, or any other part of our economy and culture. Together, by adopting new standards through political channels and reinforcing what business leaders are doing and ready to do, we can create a new normal when it comes to our human relationship with animals.