How We Do It
Benchmarking Standards
Developing specific and practical measures for companies to track and normalize animal welfare practices internally.
Assessing Industry Performance
Analyzing business practices across animal impact industries and issuing white papers on their overall performance on animal welfare.
Championing Alternatives
Highlighting innovators and companies leading their field in alternatives to animal use.
Educating Consumers
Inspiring and educating the public about significant corporate impacts on animal welfare.
Engaging Corporations
Partnering with companies to transition from harmful to humane animal practices.
Lobbying Policymakers
Supporting laws and regulations that improve the welfare of animals in captivity and in the wild.
Conducting Campaigns
Using research and partnerships to lead campaigns on a number of corporate animal welfare issues.
We need not accept the idea of routine cruelty in agriculture, entertainment, wildlife management, or any other part of our economy and culture. Together, by adopting new standards through political channels and reinforcing what business leaders are doing and ready to do, we can create a new normal when it comes to our human relationship with animals.
– Wayne Pacelle, The Humane Economy: How Innovators and Enlightened Consumers Are Transforming the Lives of Animals
Learn About Our Campaigns